Advertising plays are used in Texas Hold’em on Party Poker by a player who wants to confuse his opponents, so that you could cash on this confusion later in the game. An advertising play is when you play a crazy hand in a way that everyone on the table sees it. Your opponents might make mental notes (or even in their notebook feature of the poker application) that you do such a play.

This kind of strategy can be only employed if you know that you will face the same opponents for a while, so it makes no sense to do it at the last hand before leaving the table, if you will never going to see the same adversaries again.

A good example of when this strategy is good is if you’ve been playing a tight poker and the rest of the players got used that every time you get a good hand, you’ll raise and they’ll quit. However, it may happen once that you get an absolutely bad hand and you’ll make a small bet at first and then at the river, a big raise.

The adversaries, used to your tight play, will fold. This would have been a regular bluff, if you wouldn’t have shown your cards afterwards. When you show your cards, the image of a tight player in their heads is shattered and they will consider you more non-predictable.

Your ClubWPT adversaries will not know what to think about you, so you’ll get a lot more action when you have good cards, and as such, your profit will grow. After making an advertising play, it’s better that you go back to your usual strategy of playing tight poker and wait for getting some good cards and cashing on them, as the opponents will call and raise more often against you, than they did before.

Advertising play is an advanced strategy, and, as many such strategies, requires that your adversaries to be experienced to notice it. Many rookie players will not pay much attention to their opponents, but only to their hands and applying it to them is mostly a waste of time.

Also, such a play has no point to be done in an environment in which the make-up of the table is not very stable, as for instance, in a poker tournament, where the players that are at a table will change quite frequently and it’s not worth to risk any money in order to advertise your gameplay.